The series, filmed at the iconic Elstree Studios, will kick off with ‘classic’ Big Brother, featuring members of the public, which will be directly followed by a celebrity version of the show. The logo will run across both series.
The new branding will first appear on air from Monday, 7th May in ‘teases’ during Home & Away’s commercial break at 6.10pm on Channel 5. It was created by Channel 5’s in-house creative team and branding specialists Hello Charlie.
It will go on to form a key part of a major marketing campaign for the show, which will run on-air, across the Channel 5 portfolio of channels, in print and online. More details about the Big Brother marketing campaign will be revealed in due course.
Jeff Ford, Director of Programmes, Channel 5, comments:
The Big Brother Eye logo is one of TV’s most iconic symbols, and this fresh new look reflects how the show itself is constantly evolving and reinventing itself. It will be front and centre of the new campaign as we ramp up the excitement ahead of the show returning to Channel 5 this summer.’
Susy Price, Executive Producer for Big Brother at Initial adds:
We are delighted with this year’s confident and playful re-versioning of the iconic Big Brother eye. The multi-faceted concept reflects the ever-evolving personality of the programme and moves the brand forward for this exciting new series.
Big Brother on Channel 5 will be produced by Endemol UK ’s production arm Initial. Channel 5’s Head of Factual Entertainment, Steve Gowans, will oversee the new series for the channel. Katy Smith, Denis O’Connor and Susy Price are the Executive Producers of Big Brother and Nick Samwell-Smith is Creative Director of Initial.
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